The lavish lifestyle of the rich kids of Instagram.
The Rich Kids of Tehran. Picture: therichkidsoftehran/InstagramSource:Instagram
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It all started in 2012 when 27-year-old James Ison posted a picture of billionaire Michael Dell’s son, Zachary Dell, feasting on a buffet in a private jet, that went viral.
Now the popular Instagram account Rich Kids of Instagram – now called Rich Kids of the Internet or RKOI – draws in more than 372,000 followers and charges wealthy Millennials up to $US2000 to be featured.
Snap art 4 1 3 280 cc. The millennial behind RKOI came from humble beginnings, growing up in his grandparents’ house in Leicester in the UK where he shared a bunk bed with his single mother, The Times reports.
As a 19-year-old living in a student apartment in Oxford, Mr Ison teamed up with two anonymous New Yorkers to launch a website combining his two new obsessions: Instagram and super-rich Millennials.
RKOI currently boasts an endless stream of wealthy young Millennials pictured living luxurious lives, from driving Bugattis in Switzerland and taking yacht trips to Montenegro to attending the Royal Ascot and splurging on $US50,000 watches.
Tune sweeper 4 22 2 download free. They’re jetting to The Bahamas on a private plane, sampling Michelin-star meals and driving Lamborghinis in Paris. Screentolayers 1 2 0 6.
The Instagram account has become so popular that spin-off accounts began cropping up, such as Rich Kids of Turkey and Rich Russian Kids.
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Despite the wealth that RKOI has brought Mr Ison, he’s down-to-earth, someone who forgoes flashy cars and refuses to post pictures of people surrounded with stacks of cash, according to The Times.